Heritage High School
Marketing Education
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  • DECA & HHS DECA Application
  • Marketing Education Overview
  • HHS Marketing Education Mission & Goals
  • Marketing Classes Offered at HHS
  • HHS Marketing Advisory Board
  • What are Career Paths?
  • HHS Marketing Career Pathways
  • Marketing Careers & Salaries
  • DECA Competitions
  • DECA Competition Dates & Locations
  • Field Trips
  • Marketing/DECA Fundraisers
  • Community Service
  • School Based Enterprise-The Generals Market
  • Learning Resources
  • Contact Us
  • 2010-2011 Photo Gallery
  • 2009-2010 Photo Gallery
  • 2008-2009 Photo Gallery
  • Why Should You Take a Marketing Class?
  • About Mrs. Jacks
  • 2011 DECA State Competition Due Dates & Forms/Old
  • 2011 DECA Region Competition - Permission Forms & Due Dates/Old
  • 2011 Snow Mountain Trip - New Date & New Permission Forms/Old
  • 2011 DECA ICDC - Orlando, FL/Old
  • New HHS Store Productsi (Under Construction)

Georgia DECA Website

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Click on this image to see what is going on in with Georgia DECA.

National DECA Website

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Click on this image to see what is going on in with National DECA.

2011-2012 HHS DECA Membership Application

deca_membership_application_form_fall_2011.pdf
File Size: 94 kb
File Type: pdf
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The American Marketing Association

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The American Marketing Association is the credentialing agency responsbile for certifying Marketing Education Programs across the nation.  HHS recieved Industry Certification during the 2010-2011 school year, the first HHS Program to become Industry Certified.  As a result, HHS received a $20,000 grant that was used to enhance both The General's Market, our school based enterprise, and our Marketing Education Classroom. Credentialing means that students who take three marketing classes in  one career path, and who take the industry certified test for that pathway and score at least 70% (39 out of 55 questions), will  receive a “special distinction” on their high school transcript.This distinction means that these students  have fulfilled all of the national and state competencies for that pathway,  which translates into instant credibility when colleges, universities, and  potential employers are reviewing transcripts.This is truly an elite group of  students and industry both recognizes and rewards for these types of  accomplishments.

AMA Atlanta, the 4th largest chapter in the country, is part of an international  organization that consists of nearly 40,000 professional marketers in more than  100 countries in more than 600 chapters.  AMA Atlanta sets the benchmark for marketing excellence.  Members include marketing professionals across the  spectrum of the discipline: research, marketing technology, non-profit, public  relations, advertising, branding, direct marketing, interactive, creative and  next generation marketing.  

Click on the image to the left to find out the latest news in the world of The Atlanta American Marketing Association  and Marketing Education across Georgia. Click on the image below to find out what is going on in the world of The American Marketing Association nationwide.

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Hot Topics in Marketing

2012-2013 DECA Officers

President                                          Amy Holsomback
Vice President                                    Audrey Nguyen
Vice President Communications/       Grace Siggers
Public Relations
Vice President Civic Consciousness   Sean Flynn & Titus Jackson
Vice President Business Partnerships Joseph Watts
Vice President Chapter Developments    Mollie Johnson
Vice President Finance                            Austin Smith
Vice President Competitive Events        Karalina Biddle
Executive Chapter Assistants                Carl Norton & Cullen Jaffar
   

HHS DECA Students Successful at
State Competition
 

Roger Bennett & Sean Flynn Earn 5th Place in Advertising Campaign Written Event

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On Thursday, Friday, and Saturday (February 23rd-25th), 27
HHS DECA students competed in the 2012 DECA State Competition held at the Omni  Hotel in Atlanta.  Roger Bennett and Sean Flynn earned 5th place  in the written event, Advertising Campaign, which now makes HHS DECA eligible to  attend the International Career Development Conference in Salt Lake City, Utah  along with 4 other HHS DECA delegates.  The “written event” category is the highest level of competition and if  by far the most difficult.  These  students have been working on their event since September. We are extremely pleased with the performance of these two young men this year! This year,  competition was extremely tough as we had two other competitors who scored a 97  on their written event, but did not qualify for the top 6 positions. We had a  total of four groups/entries in the written event category this year and are very proud of all of the students who competed. Although not everyone walked  away with an award or medal, every student acquired and developed skills that  they will have for a lifetime!  In addition to the awards above, the HHS DECA Chapter received an award for being  ranked 8thin the state - one of the top 25 DECA Chapters in Georgia  for membership. Georgia DECA is now 2nd in the nation!!!  HHS DECA also earned the Diamond Level award for overall membership and  performance, the highest award  possible. Students will be traveling to Salt Lake City, Utah on  Friday, April 27th and returning on Tuesday, May 2nd. In  addition to competing and attending a leadership academy, students will have some time to enjoy trips to The Lagoon (the largest amusement park in the  Mountain West), The Eli Young Band Concert, The Salt Lake City Bees vs. Reno Aces Ball Game, shopping and more!!! Congratulations  students!!!

 
Click on the below downloadable PDF file to see the requirements that these students accomplished for this event.

ad_campaign_pdf.pdf
File Size: 219 kb
File Type: pdf
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HHS DECA Students are Working Hard for Success at State Competition

2012 DECA State Competition Required Student Paperwork & Conference Details

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Omni Hotel in Atlanta, Georgia

Please download the the below PDF for all required student permission forms and conference details. All required student paperwork and money are due to Mrs. Jacks by Wednesday, February 8, 2012.

2012_state_comp_student_pack.pdf
File Size: 568 kb
File Type: pdf
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Please download the below State Competition required commitment form.  This form is due back to Mrs. Jacks on Thursday, February 2nd.  Students who miss this deadline will not be competing.
state_2012_commit_form.pdf
File Size: 208 kb
File Type: pdf
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HHS DECA Students Prepare for Region Competition 
(Thursday, January 26, 2012)

Please download the below Region Competition Required School Paperwork.  Permission forms and money are due to Mrs. Jacks by the end of the day on Monday, January 9, 2012.
2012_deca_reg_comp_student_packs.pdf
File Size: 488 kb
File Type: pdf
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calculatorpolicy.pdf
File Size: 105 kb
File Type: pdf
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regioneligibilitystatecdc.pdf
File Size: 85 kb
File Type: pdf
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deca20competition20tips.pdf
File Size: 51 kb
File Type: pdf
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201220region20deca20competitive20events.pdf
File Size: 15 kb
File Type: pdf
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11-18-11_region_table-students.pdf
File Size: 103 kb
File Type: pdf
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HHS DECA Students Visit Volkswagen and

Honigsberg & Duvel Corporation

HHS DECA Students at Honigsberg & Duvel Corporation with Heiko Juerges, President/CEO

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On Tuesday, November 22, thirty-one HHS DECA students traveled to The VW Academy and Honigsberg and Duvel in Chattanooga.  Students had the unique opportunity to not only tour the VW Academy but also learned a lot about the VW Automotive Mechatronics Program (AMP).   They learned that AMP prepares emerging leaders and skilled team members for careers in automotive manufacturing in the Volkswagen Academy and apprenticeship programs around the globe.  HHS Marketing Education/DECA is pursuing an apprenticeship program with VW at this time and will publish information as soon as it is available.  DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high school and colleges around the globe.  The Marketing/DECA fit at VW is in the field of management, since Marketing/DECA has a central focus on upper level management and entrepreneurial preparation for students. In addition, the Marketing Education curriculum prepares students for careers in International Business.   

Mechatronics is the combination of systems (electrical, mechanical, electronics, computer and controls) in a design useful for manufacturing. Technical Industries need highly skilled team members and technical education is the route to advanced technology skills development.   The AMP is based on the VW International Standard for mechatronic apprenticeship.  It is 70% hands on and 30% class room.  Academy training and VW plant work experience is considered “on the job training”.  The AMP consists of Electricity & Electronics, Metalworking & Machining, Hydraulics & Pneumatics, Welding, and Robotics & Automation.   The Tennessee Technology Center offers a Tennessee Board of Regents Program, Technical Diploma, 3 year course, 9 trimesters, 4050 hours, tuition and financial aid, grades and attendance, and training at the VW Academy. The benefits of the AMP are:  technical skills development preferred VW hiring status, production plant experience, TTC Technical Certificate, VW Certificate, and income during OJT.  The average income for a first year employee is approximately $40,000 per year.  After the completion of the two year training program, students can transfer to Tennessee Tech to complete the remaining two years for an engineering diploma/certificate.

The second half of this trip was spent having lunch at TGI Fridays, downtown Chattanooga, and at Honigsberg & Duvel Corporation, a comprehensive IT Services and Solutions Company.  Heiko Juerges, President/CEO, spoke with our students about his company and international business.  In addition to managing his own company, Mr. Juerges also manages H & D’s IT Services at VW Chattanooga, while the remainder of his staff focuses on new business development in the Chattanooga and surrounding area. Both Volkswagen and Honigsberg & Duvel are headquartered in Germany.  Mr. Juerges is also a member of the HHS DECA Marketing Education Advisory Board and both H&D Corporation and Volkswagen of Chattanooga are in the process of becoming both Georgia DECA and National DECA Business Partners.

HHS DECA has two students, Audrey Nguyen and Christian Watts, competing in the written state competition event this year, “International Business Plan” and has partnered with Honigsberg & Duvel Corporation to complete this endeavor.  They both have aspirations to work for a company like VW. 

In addition, HHS DECA has three students, Roger Bennett, Ace Lafaele, and Ryan Kirk, competing in the DECA State Competition Written Event, “Advertising Campaign” and has partnered with Volkswagen to complete this project.  DECA State Competition is February 23-25 at the Omni Hotel in Atlanta.

It is not too late to join DECA to benefit from all of the activities and field trips like the one above planned for this school year.  Please see Mrs. Jacks in room #1206 or in the The Generals Market during lunch for more information.  If you are interested in more information about HHS Marketing Education, classes offered at HHS, and careers available in marketing, you can also visit our website
http://hhsmarked.weebly.com/ .


HHS DECA Students Win Statesman Awards and accomplish new milestones at FLC in Atlanta!

2011 DECA Fall Leadership Conference

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On Thursday, October 27th, thirty HHS DECA students traveled to Atlanta to participate in the 2011 DECA Fall Leadership Conference held at the Crowne Plaza Ravinia Hotel.

This year proved to be different than previous years for several reasons:  more HHS DECA students participated than ever before and HHS DECA achieved awards that had never been accomplished before!  

Sixteen students earned the Statesman Award, which recognizes state officers, local officers and local members for mastery of basic DECA information.  Students had to score at least 90% on a written-timed test to earn this award.

The following students earned the Statesman Award and were presented with a certificate at the Grand Closing Session for their accomplishment:

Karalina Biddle, Logan Biddle, Tia Blanks, Paul Courtney , Sean Flynn, Kaitlyn Hall, Rachel Hooper, Kandace Kendricks, Ryan Kirk, Ace Lafaele, Natasha Lukashenko,  Christian Morgan, Blake Ownbey, Stacia Powell, Russell Tyson, and Ali Watson.

In addition HHS DECA received awards for the following:

1. Ranked 9th Largest Chapter in Georgia

2. 150+ DECA Members

3. “Most Bang for Your Buck” – for donating a theme basket for the Georgia DECA Foundation Drawing - this basket was valued at over $950.00.  The Delta Queen Riverboat, a HHS DECA Advisory Board Member made this award a reality by contributing several items and services that were included in the theme basket
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HHS DECA students will now begin actively preparing for competition.  Several “written event” projects have been underway for several weeks now and the official sign up for the remaining events will begin on Monday, October 31st in the Generals Market or in room #1206 with Mrs. Jacks.  The first level of competition, Region, will be on January 26th in Dalton, GA, followed by State Competition in Atlanta at the Omni Hotel on February 23rd-25th.  The International Competition this year will be held in Salt Lake City, Utah on April 28th-May 3rd.

Congratulations students!!!



2011-2012 National DECA Week (October 10-14)

2011 DECA Fall Leadership Conference

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2011 Georgia DECA Fall Leadership Conference
October 27th & 28th
Crowne Plaza Ravinia Hotel
4355 Ashford-Dunwoody Road Atlanta, GA 30346



Download the below Statesman Award Study Guide- begin studying now!!!


fldcstatesmanawardguide.pdf
File Size: 86 kb
File Type: pdf
Download File

Copyright 2011 Heritage High School