Current Marketing Education Classes at
Heritage High School
Marketing Principles is the foundational course for the Marketing and Management, Fashion Merchandising and Buying, and Marketing Communications and Promotion Pathways. Marketing Principles addresses all the ways in which marketing satisfies consumer and business needs and wants for products and services. Students develop a basic understanding of Employability, Foundational and Business Administration skills, Economics, Entrepreneurship, Financial Analysis, Human Resources Management, Information Management, Marketing, Operations, Professional Development, Strategic Management, and Global Marketing strategies. Instructional projects with real businesses, work-based learning activities including School-Based Enterprises, and DECA application experiences should be incorporated in this course. Pre-requisite for this course is advisor approval.
This is a foundation course that addresses ways in which marketing satisfies consumer and organizational needs and wants for products and services. Students will develop an understanding of basic marketing concepts and the role of marketing in business. They will develop skills in applying economic concepts to marketing, distribution and logistics, marketing information management, product/service planning, pricing mixes, promotional strategies, and personal selling. Marketing Education is a program that helps prepare students for careers in the field of marketing and management. Today’s marketing occupations represent nearly one in every four jobs in the U.S. economy. In Marketing Education, the students apply their knowledge from many of their other classes (English, Math, Psychology, etc.) as they learn how businesses plan, produce, price, distribute, and sell the many products and services demanded by consumers.
Marketing and Entrepreneurship
Entrepreneurship: Building a Business, an imperative component of a strong economy, is based on individuals who are creative thinkers and risk takers. Therefore, students in this entrepreneurship course focus on recognizing a business opportunity, starting a business based on the recognized opportunity, and operating and maintaining that business. This course begins by moving students from the typical “what is” educational focus to the “what can be” focus. Preparation of a business plan allows students to apply the functional areas of accounting, finance, marketing, and management to the planned business, as well as to the legal and economic environments in which a new venture operates. This course may be taken as a part of a student’s Marketing Pathway or may serve as a standalone course for students in other disciplines wishing to explore business ownership.
Introduction to Fashion Marketing
This course introduces the student to the fashion industry including the fundamentals of fashion marketing, types of businesses involved in the industry, and the array of career opportunities available in fashion marketing. Students develop skills in such areas as fashion economics, marketing segmentation and target marketing, product selection and buying, and inventory systems.
Basic Fashion and Business Concepts, Strategies for Retail Success, Textile/Apparel Building Blocks, Fashion Promotion, Designing and Producing Apparel, Fashion Business in Today’s World, Retail Business Fundamentals, Your Future in the Fashion Industry
Sports and Entertainment Marketing
This course introduces the student to the major segments of the Sport/Event Industry and the social and economic impact the industry has on the local, state, national, and global economy. The products and services offered to consumers and the impact of marketing on these products and services are examined.
Business Fundamentals, Product Mix, Pricing, Product Knowledge, Product Service Management, Business Risks, Business Relations, Selling, Advertising, Economics, Distribution, Sales Promotion, Publicity/Public Relations, Organization