What is our Focus for the 2013-2014 School Year?
"Quality Versus Quantity"
Welcome students and parents to the 2013-2014 School Year at HHS! I know that everyone is excited about this year and are wondering what is on the agenda for HHS Marketing & DECA for this year. We have many changes and expectations that are new for this school year and I am very excited about our new curriculum and new direction that the Georgia Department of Education and National DECA have outlined for us!
If you didn’t achieve your goals and objectives last year, you have another opportunity to do so now with a fresh new school year. What will be your “game plan” to “make it happen”? Are you willing to invest your time, effort, and commitment to achieve great things this year? The sky is the limit when you approach life with a positive and determined perspective. When you commit to the HHS Marketing Education Program and HHS DECA, you have my commitment as an instructor and DECA Advisor, to support you to the best of my ability. I thoroughly enjoy teaching marketing and watching our students as they grow, progress, and win at DECA Competitions, which is the highest application for students to demonstrate their knowledge of marketing and business concepts that are taught in the classroom. DECA (Distributive Education Clubs of America) is a co-curricular organization, which means that it is used in the classroom to reinforce marketing concepts and to apply the “higher level cognitive thinking and employability skills” that industry expects. Students choose their level of involvement in DECA that takes place “outside” of the classroom. Although, I love teaching marketing, I can’t compete and win competitions for our students, they must have such a desire to achieve and win, that when “life happens” their objectives can still be accomplished. “Life” happens to all of us but we must learn how to obtain balance in all that we do. Contingency plans are great! Commitments are meant to be completed and responsibility and accountability are equally as important. These are areas that industry has communicated to our Department of Education Management that students need to improve upon, along with specific employability skills that we will be teaching and addressing both inside the classroom and in DECA Competitions and in leadership events and activities. The return on investment of time and effort that students receive from DECA is tremendous. Colleges and employers nationwide recognize DECA and reward for students’ affiliation and accomplishments achieved. DECA prepares students for both college and the world of work. I cannot stress enough the importance of students’ participation in both!
Life will always be full of change and I have learned that in education, change happens daily! We continue to receive both federal and state budget cuts, and our county, school, and program are no exceptions. Field trips have been reduced due to reduced travel funds and higher expectations in all of our classes. In 2015, Career Technology classes will begin the required implementation of end of course tests. This is not to be confused with our end of pathway assessment tests, which will be discussed later. We have been informed that a portion of teachers’ evaluations will include a section on students’ performance on end of course tests. Over the summer, I created new lesson and unit plans for all of the classes that I will be teaching this year. Every unit has a corresponding unit project that meets all of the required competencies for that particular standard (s). I should learn more about what is being accomplished at the “state” level to assist teachers in preparing students for these end of course tests soon. I hope to create a study guide, but until then my unit projects will serve this purpose.
To address reduced travel/field trips, I plan to incorporate more of the following into my classes: guest speakers, video presentations, and Skype. If we can’t go out to industry, then let’s bring industry into the classroom! If you could Skype any company in the world, who would it be?
Our success in life will be dependent upon our ability to adapt to change – especially with the speed at which new technology continues to grow. The world of marketing is fast paced and the skills that help you achieve success in the world of marketing will also help you achieve success in life.
End of Pathway Assessments’ & Credentialing
As an Industry Certified Program of Study, our HHS Marketing Education Program, offers students a unique opportunity. Students who take three marketing classes in one career path, and we currently only offer one, the Marketing & Management Pathway, and who take the industry certified test for that pathway, will receive a special certificate of distinction. This distinction means that these students have fulfilled all of the national and state competencies for that pathway, which translates into instant credibility when colleges, universities, and potential employers are reviewing students’ academic records and transcripts. This is truly an elite group of students and industry both recognizes and rewards for these types of accomplishments.
I am building a framework now for our HHS Marketing Education Program to insure that our students have all of the tools and resources that they need to pass the end of pathway assessments. Fortunately, we currently have an approximate 82% pass rate at HHS on our Marketing & Management End of Pathway Assessment, which is higher than the state and national averages. How have we been able to achieve these results? By teaching the state and national standards and by providing the detailed study guides that I created for students to use, in sufficient time to prepare and study for each assessment.
DECA Competitions, Community Service, Fundraisers, and Field Trips
Each and every year we continue to have students win at DECA Region and State Competitions and each and every year they earn the right to compete in our International DECA Competition (ICDC). This year, ICDC will be in Atlanta. Please refer to the competition tab for locations and dates for all DECA Competitions.
Our community service project will be The American Cancer Society. Not only is it the Georgia DECA Community Service Project, but Heritage High School has had several students and family members to be diagnosed with cancer over the last few years. Therefore, we plan to place a high priority on this endeavor.
Please refer to our fundraiser tab for fundraisers and dates. More information will be announced soon.
We hope to have one to two field trips this year; however, they are pending administrative approval and will be announced when approved.
Would you like to be a part of our HHS Marketing Family?
If all of this sounds like marketing is something for you, we would love to have you be a part of our program. Everyone, regardless of your career interest, can benefit from marketing. You will be marketing yourself for the rest of your life, re-inventing yourself as you progress through new changes in your life. I hope that all of you have a wonderful year. Now, let’s get ready to have some fun as we implement new learning strategies in the classroom and embark upon a brand new Marketing/DECA Program of Work!